餐饮品牌策划要做好市场定位分析

据相(xiang)关(guan)(guan)调(diao)查统(tong)计，中国(guo)每年(nian)都会(hui)有80%的(de)(de)餐(can)(can)(can)厅面(mian)(mian)临(lin)倒闭，同(tong)时又会(hui)涌(yong)现(xian)出(chu)许多新开店面(mian)(mian)，面(mian)(mian)对(dui)市场风(feng)云变幻，中国(guo)餐(can)(can)(can)饮(yin)(yin)人正(zheng)在经历一场前所(suo)未有的(de)(de)竞争，越(yue)来越(yue)多的(de)(de)个人和企业加入餐(can)(can)(can)饮(yin)(yin)创业的(de)(de)浪潮。我们不(bu)难发现(xian)，中国(guo)的(de)(de)餐(can)(can)(can)饮(yin)(yin)市场如(ru)今出(chu)现(xian)严重的(de)(de)两极(ji)分(fen)(fen)化(hua)现(xian)象，这(zhei)背后的(de)(de)真正(zheng)原(yuan)因是什(shen)么呢(ni)？其实答案(an)不(bu)言而喻，餐(can)(can)(can)饮(yin)(yin)品牌策划(hua)已经起到了较(jiao)为显(xian)著的(de)(de)作用(yong)了。对(dui)于餐(can)(can)(can)饮(yin)(yin)品牌策划(hua)，首先(xian)要做好(hao)市场调(diao)查和相(xiang)关(guan)(guan)数据分(fen)(fen)析